Free List Monster is the brainchild of Craig Haywood who created it 
out of sheer frustration. It is a frustration many experienced marketers 
will be able to identify with. It goes something like this:

As an experienced marketer, you join a new opportunity and promote it 
to your list, quickly getting a truckload of referrals. Pretty soon, 
your referrals reach out to you wanting to know how you are getting 
so many referrals. When you tell them you only promote to your list, 
they write it off as bad advice and continue doing things the hard way.

Sound Familiar?

Craig struggled with this problem for a long time, trying to figure out 
how to motivate newbie marketers to start building their lists in order 
to go from struggling to make a buck or two every now and then to making 
a decent income consistently without any difficulty.

But how do you convince a newbie to look at the bigger picture and not 
the instant gratification of getting a commission notification? This may 
come off as contradicting, because even though instant gratification is 
the driving factor, the majority of newbies struggle for months to make 
their first commission.

The answer Craig came up with is to reward marketers for doing the sensible 
thing and pay them cold hard cash for building the biggest money-making asset 
they will ever have in their online marketing career.

Through this reward system Craig will pay you more and more, the bigger 
your list grows up to a maximum reward level of 10,000 subscribers. 
This is not to say the service will cap your growth at 10,000 subscribers. 
You just won't earn anymore cash rewards once you go past 10,000 subscribers, 
but by this time you won't worry about doing it for rewards anymore as you 
will already make thousands every month promoting to your list.

The service is based on a one-up-to-infinity referral system, meaning that 
anyone ending up in your downline, will pass up every odd referral they make 
to your sponsor. If it sounds counter productive to only having all your 
even referrals end up in your downline, think of it this way...

If you make 20 referrals, 10 would go to your sponsor and 10 to you. 
The 10 people in your downline will now pass all their odd referrals up to you. 
Even if they only refer one person, it means you got the 10 people you passed 
up to your sponsor back in your downline through the efforts of the 10 people 
you kept. And those 10 new members in your downline will now pass up all their 
odd referrals to you.

Even if every person ending up in your downline only pass up one person to you, 
it means your list will keep growing forever without any further action on your 
part. Now imagine what will happen if they pass up more than one person? 
Can you see where this is going.

The one-up-to-infinity referral system have some impressive benefits putting 
it a cut above other referral systems. First, and this one is very important, 
it ensures you will only ever end up on your sponsor's mailing list. This puts 
it way above other list builders I have seen where you end up on multiple lists. 
Secondly, and this is what most people will find appealing; the more people 
coming into your downline, the faster your list begins to grow which means 
you will also reach the higher cash reward levels faster than you reach the 
first one.

Now throw in that this whole system is 100% free and you have the makings of 
a winner. There are no hidden upsells for higher levels to make the system work 
faster or better. This makes it extremely newbie friendly because you will 
essentially be giving away free accounts that pay people to do the same.

To really put this over the top, you also have an option to monetize your 
account for passive income while building your list. This is optional and 
will in no way hamper your ability to build your list. However, if you look 
at the way this system was put together, it really makes a lot of sense 
to derive extra income by activating the monetization option. And even if 
you don't want to go that route, you will still earn commissions through 
one of Craig's other products being sold at a massive discount inside the 
members area. With your downline set to grow passively, it means you will 
make these commissions through absolutely no action or effort on your part.

All in all, Free List Monster is a well thought out system that will get 
a lot of people making money online for the first time in their lives 
while also building their biggest money-making asset.

PROs:

- 100% free to join with no hidden upgrades.
- Your leads are automatically added to your list in Getresponse if you 
 are a GetResponse member.
- One-click leads export for non Getresponse members
- Get paid up to $550 for building your list
- Earn full commissions from other products without having to buy into 
 it yourself.

CONs:

- Only support Getresponse for automatic lead deposits.