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What is a lead magnet, and how do you create one?
A lead magnet is an online incentive offered to prospective customers in exchange for their email address or phone number.

Why should lead magnets be offered?
A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details. Marketers use lead magnets to create sales leads.

What kind of lead magnets are most effective? Here is a list of examples in no particular order.

  • How-to guides
  • Reports
  • Whitepapers
  • Cheat sheets
  • Case studies
  • Checklists
  • Video guides and video courses
  • Quizzes
  • State of the Industry Surveys
  • Online demos
  • Webinars and podcasts
  • Free trials.
  • Contests
  • Special Offers
  • Coupons and discounts
  • Templates

Your imagination is the only limit here. Depending on the niche you are in, you can come up with something that will interest your target audience. It is all about building your list and getting traffic to your website. Learn more about:

 

After you log in, click the Learning Center---Video Courses To Grow Your Business to see the huge selection of courses we offer. Hang on to your wallet. It is all F.R.E.E!


 

 

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