Simply, What is Digital Marketing

Digital marketing is the use of online platforms and tools to promote products, services, or brands. It includes activities like:

- **Social Media Marketing**: Using platforms like Facebook, Instagram, and Twitter to reach and engage with your audience.

- **Search Engine Optimization (SEO)**: Improving your website's visibility on search engines like Google.

- **Email Marketing**: Sending targeted emails to potential and existing customers.

- **Content Marketing**: Creating and sharing valuable content to attract and retain customers.

- **Pay-Per-Click (PPC) Advertising**: Paying for ads that appear on search engines or social media platforms.

In essence, digital marketing leverages the internet and digital technologies to connect with customers and drive business growth.